A few months ago, we excitedly reported that Nike would be expanding their range of plus size sportswear for women 1X through to 3X, in some 200 items. True to their word, Nike launched a plus size sportswear range designed to be the perfect fit for sizes 1X to 3X.
Late to the party, the world of sportswear and gym gear are only now embracing that plus size women need clothes to workout in too. The collection is specifically designed for “curved athletes” to use Nike’s own term, thankfully shunning the stereotype with a collection that celebrates and advocates athletes of all shapes and sizes.
Nike released a statement saying, “In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
The most encouraging aspect of the new range is the fact that the pieces aren’t just larger sizes of existing products, they have been designed specifically with larger sizes in mind, adapting the science behind each item to more effectively suit and support a plus size body.
“We know that body weights are distributed differently for everybody and as we look at plus size, there is more variance. A woman is often a different size at the top than on the bottom. When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different.”
A positive response to the new range
Since the collection’s launch, the sportswear brand has received a great deal of positive feedback from bloggers as well as mainstream media outlets.
— ELLE Magazine (US) (@ELLEmagazine) 5 March 2017
Nike created a line for plus-size athletes pic.twitter.com/NOVjOfzot0
— NowThis (@nowthisnews) 13 March 2017
— Charlotte (@LottieUnlimited) 10 March 2017
— gal-dem (@galdemzine) 13 March 2017
— Stylist Magazine (@StylistMagazine) 8 March 2017
Unfortunately, with every two steps forward there has to be one step back, and the new campaign received some negative comments from online fat-shamers. There have been several comments on Facebook claiming that the new campaign is “encouraging obesity”, to which Grace Power – one of the models featured in the campaign – responded with the following tweet:
Fat shaming me and my girl on our Nike campaign is hilarious. We be laughing all the damn way to the bank ☺️
— Gracie 🖤 (@GraceFVictory) 6 March 2017
Her 67,000+ followers seem to agree with her, branding the people who made the comments as “stupid and lame”.
In her recent blog post, Gracie Francesca wrote:
“Nike are a brand I’ve been wearing since I could probably walk and I’m so so happy that they’ve decided to extend their sizes to fit the bigger girl (aka me lol), but without compromising on style or the classic Nike branding.”
What do you think of Nike’s plus size range? Let us know on Facebook and on Twitter.