N Brown, the online retailer behind the Jacamo and Simply Be fashion brands, has closed five loss-making stores, including its flagship on Oxford Street, due to falling footfall and increasing business rates.
It came to our attention when browsing the streets of London that plus size stores Simply Be and Jacamo had been closed down. This came of interest to us as we recently ‘hit the streets‘ to find out what plus size options were like on the iconic Oxford Street.
In many stores like Topshop, H&M, Stradivarius and Zara, options were limited. When speaking to the public, the idea of having stores like Simply Be were much taken to as plus size shoppers could go in store and physically try on clothes as opposed to having to order bigger sizes online with the hope that it will fit.
The brand’s chief executive Angela Spindler said the following:
“As a result of ongoing weak footfall in some locations, and with a clear focus on driving financial returns across all areas of our business, we will be closing up to five loss-making stores.”
“Although the outlook for consumer confidence remains uncertain, our offering is resonating with customers.”
Not all gloom and doom
Though it’s sad that the company is being forced to close down some of its stores, Spindler has confirmed that the news across the board isn’t all bad. She’s even go so far as to say that the company had not seen any “impact on consumer spending so far – we are gaining market share, we are well positioned as an online retailer and we are focused on delivering value for money.”
So, with all these stores closing, this brings us to the question, do people really like to have brick and mortar stores to try clothes on? Or is buying online just that much easier and convenient?
What do you think about the closure of these stores? Let us know!