We’re always excited to announce a new brand that’s working to be more inclusive, and one area where this is usually lacking is the luxury or designer brands. That’s why the arrival of 11 Honoré is so exciting. The high-end e-commerce retailer for US sizes 10 to 20 will include designs from brands such as Michael Kors, Marchesa, Prabal Gurung, Monique Lhuillier, Haney and La Line, and Badgley Mischka.
Created by co-founders Kathryn Retzer and Patrick Herning, 11 Honoré will produce “edited” versions of runway clothing. Lifesize magazine reached out to the founders to find out more about their vision and their goals for 11 Honoré as it launches.
1. How did the idea for 11 Honoré come about? Was there a specific event or moment that solidified the concept?
We have been friends for 15 years and knew that we were ready to take the next step in our careers to start something together. We want to disrupt the way that fashion approaches this underserved woman and provide her with the most diverse and stylish options out there. 11 Honoré is giving her a world that is more reflective of her, and we believe that every woman deserves access to great fashion and an extraordinary shopping experience. We want to change the luxury fashion conversation to be more inclusive, elevated and thoughtful.
2. Why do you feel that this kind of platform is important? What are some of the biggest issues you’ve seen that you’ll hope to rectify?
In the current retail landscape, whether its e-commerce or brick and mortar, sizes 12 and above are rarely stocked. If you do find a size 12 or 14, the buys are not deep and the styles are limited. It’s challenging to find sizing above a 12, and particularly in luxury and designer brands. This is the void that we wanted to fill with 11 Honoré.
3. What are your biggest goals when launching this brand and why are they important to you?
We want to provide our customer with something that she has never had access to before. We can’t wait for our roadshow this Fall where we plan to meet with women around the US to hear what has been missing from their shopping experience. We want to create a community for our customer and be a destination whether she’s looking for a great dress or tips for travel and entertaining.
4. What are you most excited about for the launch?
We are very excited to get to know our customer on a more intimate level. It’s been a privilege to create a space to serve women who haven’t been catered to by traditional retailers.
5. Are there any particular labels that you prefer to work with or are looking forward to working with?
We’re very proud to be working with an amazing group of designers that are as excited as we are to be part of this platform. Several of the designers we are working with have been designing options for our customer through trunk shows or private appointments for years. We’ve worked closely with them to curate an amazing edit straight from the runway. We hope to continue to expand the brands we’re able to offer and are excited to take on Europe next season.
6. Where will your services be available? Will it be international or more locally focuses?
With our launch we wanted to be able to reach the largest audience possible and we’ll be shipping internationally. Our trunk shows will start in the US, but as we learn more about our customer we would be thrilled to host events for her around the world.