Navabi have launched an important new campaign to gain more representation for plus size women in magazines and in the media. And to that we say BRAVO!
Despite the fact that more than 50% of readers fall into the category of being plus size, the amount of diversity in magazines, in TV adverts and on the catwalk is minimal at best.
Like us, the Navabi team think that this is ridiculous. If we make up 50% of readers, we should appear on 50% of the covers. And just to show how normal it would be to see your favourite plus size models and influencers featured on the covers of high-end fashion magazines, they produced the covers below to give us a glimpse of how the future of plus size fashion should look!
Writers and journalists tend to support the inclusion of more diverse figures, as is obvious from the worldwide success of plus size models like Ashley Graham. Body positivity makes for a good story, however designers, brands and magazine art directors tend to be a lot less welcoming of change.
Navabi are calling for readers and influencers to continue to push harder for progress, claiming that things will remain the same until:
- Designers include more size diversity in their fashion shows.
- Brands produce samples beyond size 8.
- We all stand up and saw “We want a fairer representation” and ask for more plus size women to be seen in the media.
To better illustrate their point, Navabi surveyed some the most popular women’s magazines in the UK and in Germany. The magazines were all purchased in the same week and the Navabi team compared the number of ‘model size’ women, with the number of ‘plus size’ women.
In this case, they termed ‘plus size’ as anything outside the regular fashion model shape, including curvy women like Kim Kardashion and Holly Willoughby, as well as size 16+ models. They excluded any that fell in between model size and plus size, as well as any head and shoulder only shots.
Plus size representation in UK magazines
Even with the generous guidelines for what counts as a ‘plus size’ women, the highest score for a magazine was 12%, and the lowest score was a soul-crushing zero for one weekly magazine.
Watch the campaign video below, and check out MorePlusPlease.com to get involved further, and for the chance to win a £250 Navabi voucher.